Let’s learn How to Write Good Transactional Emails? “Thank you for your order!” sounds familiar. It should, as this is the opening of any good transaction email.
Active emails have an average opening rate of 48% compared to 18% non-functional emails. It is because activity emails are noteworthy and highly anticipated by customers.
But few traders benefit, which leads to a massive loss of potential profits. If you carefully prepare your emails for action, you will increase email interaction and get more profit from your customers.
1. Create Personalized Emails
Constantly personalize your emails. Enter the recipient’s name. It will help deliver it and improve available prices. Simply put, we are happy to see our name.
If you are sending a default B2B email, make sure your submission form captures your customers’ full name and adds it to the email. And when sending an e-commerce email, make sure the sender’s name is your product. In addition, be sure to email people who can respond and ask about their orders.
2. Provide Custom Suggestions for Next Step
Recommend other products that the customer may like based on what they have bought. It is easy to gain from e-commerce emails if you have additional data on who the customer is and what they might want.
For B2B emails, every email does not need to be done differently but treat all emails as your drag campaign. Give the client a blog to read and share, give them the first letter when they have just signed up for your service, or offer consultation if they have just downloaded your product information.
3. Provide Customer Information They Want
You can access page traffic to your site, so use it! Do not make customers wander your site after receiving an email if you know what they might be looking for.
Include an email footer with quick links to pages your customers may need, or make bold calls to action that address their need based on the email they receive. Be busy and expect what your students will need. It is a great way to provide personalized value.
4. Write Right
Consider how customers view your product. Do not write official emails if you are a private company, and do not use regular copies when providing professional services.
If your email belongs to a company, it should match the copy you use for other emails, your social media platform, and your site. And if your email is for a natural person with a real name, try a copy and see if a more comfortable document will be associated with it and create more engagement.
Do not write a robot email if you cannot read it yourself. Think about your value to the content and personalize your email with tone and style.
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