Google’s algorithm update changed the way it awards good content to websites. The new algorithm considers the freshness of website content. It also announced a new feature called rich snippets which show details about software applications. Rich snippets are now used more frequently in search results and will help your website rank higher. Moreover, Google now looks for multiple signals in the title and anchor text of your web pages.
The changes in the algorithm will also affect the way your website is displayed in the SERPs. You can use Google Analytics, Google Search Console, and Semrush to analyze the impact of Google’s new algorithm. But you must remember that these tools can only provide data as of the date of setup. Using all three tools will help you assess the impact of the new algorithm on your website.
Google’s algorithm updates are made frequently. Some are minor and go unnoticed. Major updates, however, are announced well in advance. This year’s Page Experience update introduced new ranking factors tied to the quality of a website. The update began in mid-June 2021 and is expected to be finished by the summer.
Another way to stay on top of Google’s latest algorithm changes is to subscribe to email lists and newsletters. You can also follow influencers and hashtags related to the technology industry. Twitter is an important social network in the SEO world and serves as a great way to stay updated. For example, you can follow people and hashtags related to the Google algorithm and see what their updates are.
Another Google Algorithm Update is the Core Web Vitals update, which started rolling out on June 16, 2021. The new update includes three new metrics that measure the quality of a web page. They consider how responsive the page is and how stable the visuals are. These new metrics are called First Input Delay, Largest Contentful Paint, and Cumulative Layout Shift.
After the Florida algorithm, Google began rolling out the next major algorithm update. This update, dubbed “Jagger”, affected mostly newer websites and led many people to believe that Google favours established sites over newly launched ones. The actual results were mixed, however. It took several months for the change to take effect.
The Hummingbird update made a lot of changes to Google’s algorithm. It boosted the volume of web pages that could rank organically. It also introduced Semantic Search, which is an important new element of Google’s algorithm. It works by analyzing users’ intent and contextual references in the web pages they visit.
The January 2020 Core Update primarily affected finance and health sites. It penalized websites with thin or low quality content. This update was a continuation of the previous Medic update from two years ago. This update rewarded quality sites and penalized sites that used “black hat” techniques. The Penguin update also targeted keyword stuffing and spammy links. While this update wasn’t intended to hurt older sites, it amplified the Panda update’s efforts to penalize websites with poor quality content.
