5 Digital Marketing Tools For SME Owners: When it comes to marketing your small business, there are a number of different tools to choose from. However, finding the right ones can be tricky. Here are four great tools to use to help your business thrive online. These Digital Marketing Tools have been proven to be effective for small businesses and can help you reach your target audience in a variety of ways.
Social Media Marketing: Whether you’re just getting started with social media or you’re looking for new ways to engage your audience, social media marketing can help you get your name and face out there. It’s also free and there are plenty of tools available to help your business market on social media. Another popular Digital Marketing Tool is email marketing, which is both affordable and easy to set up. MailChimp is one popular option, but there are many other free or inexpensive email marketing services available. Some of these tools can even include advanced features.
A keyword research tool can help your business find and optimize relevant keywords. You can use free tools like Google’s Keyword Planner or more advanced tools like BuzzSumo. The latter tools are more sophisticated and can come at a premium price. For small businesses, however, KWFinder is a great option. This tool allows you to create lists of hundreds of keywords and provides data on search volume, trends and ranking difficulty.
LeadPages: Another popular Digital Marketing Tool is LeadPages, a service that provides a range of benefits for small business owners. It helps you collect new leads, creates converting landing pages and websites, and provides insights on how to grow your business faster. With a free Lite version and a paid plan, LeadPages can help your business thrive online.
Hootsuite: For social media marketing, Hootsuite is a good choice. It includes a WordPress integration and advanced features for social media pros. It’s easy to use, has a post scheduling tool, and provides analytics for you and your business. While Hootsuite doesn’t excel at everything, it is a good one-stop-shop for social media marketing.
EngageBay: Using EngageBay can help you nurture your prospects through the customer journey. It uses machine learning and AI to analyze your website visitors’ behavior. It also allows you to target leads with ads and emails. You can also access advanced features like creating landing pages and engaging with customers in real-time.
Buffer: Buffer is another useful Digital Marketing Tools. It is easy to use and analyzes Twitter analytics data. It also has customizable tasks and allows you to import existing projects. Besides that, it allows you to set and manage goals. It also lets you build documents and wikis.
HubSpot: HubSpot is a multi-purpose platform that can be used by multiple departments. HubSpot has free and paid versions. HubSpot’s free version offers a basic package for businesses. If you want advanced features, you can opt for the paid version of HubSpot.
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